Kategory Five Beauty was founded by Katrina Ward in 2021, born from a lifelong love of beauty and self-expression.

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​“I’ve been infatuated with makeup since I was little. For me, it’s never just been about looking good—it’s about feeling empowered, confident, and completely yourself.”

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​Katrina’s journey began in 2019 with her first brand, Morena Lips, but her vision grew beyond that. She set out to create something bigger—an inclusive beauty brand that speaks to everyone, regardless of gender, background, or identity.

 

​Kategory Five Beauty was built on that vision: individuality, diversity, and unapologetic self-expression.More than cosmetics, it’s a space for expression. We create bold, high-quality products designed to reflect your mood, personality, and energy in every moment. Whether you’re feeling soft or unstoppable, our products are made to enhance what’s already within you.​

 

Kategory Five Beauty is for those who don’t blend in—they stand out.